Hotel marketing
Guests who book with you directly.
Clieni Media is a Berlin agency that helps hotels, guesthouses and B&Bs win more direct bookings: with a website whose booking flow works on a phone, a well-kept hotel profile on Google and visibility in the AI assistants travellers use to plan their stay. If you like, our team in Germany answers guest questions before and after booking in every language spoken in Europe.
How your customers search on Google
- hotel berlin mitte
- guesthouse near me
- hotel with parking berlin
- hotel near messe berlin
- lake accommodation brandenburg
- dog friendly hotel berlin
- book hotel direct
How your customers ask ChatGPT
- „Which quiet hotel in Berlin is close to the main station?“
- „Where can I stay with my dog in a guesthouse by Scharmützelsee?“
- „Which small hotel in Charlottenburg has family rooms?“
- „Where should I stay near the ICC during a trade fair?“
Typical searches. We make sure you show up for them.
Where Hotels and guesthouses get stuck
The booking happens elsewhere
Many guests find you by name on Google and still book through a portal, because the book button is easier to see there than on your website. Each of those bookings carries commission.
A booking flow that breaks on phones
A calendar that won't scroll, room types without photos, a form across three pages: people booking on the move give up and go back to the portal.
Guests from many countries, questions round the clock
Late check-in, parking, breakfast for kids, getting there from the airport. Questions arrive in many languages at any hour, and reception is not always staffed.
Fuzzy location in AI answers
Travellers ask ChatGPT for a stay near the trade fair, the station or a lake. Without clear details on location and amenities, the AI names other places.
What we do for Hotels and guesthouses
- 01
A website with the book button on top
Rooms with photos, size and amenities, your booking engine cleanly embedded, bookable on a phone in a few steps. Plus the reasons to book direct, which you decide.
Web design → - 02
Your hotel profile on Google
Amenities, check-in times, photos of every room type, replies to reviews in the guest's language and a direct booking link in the profile.
SEO → - 03
Location and amenities for AI assistants
Hotel schema with rooms, amenities and location, pages on getting there and the area, an llms.txt. That lets ChatGPT and co. mention your property for questions about the trade fair, the station or the lake.
GEO & AI visibility → - 04
Ads on brand searches and occasions
Google ads when someone searches your hotel name, and campaigns for trade fairs, holidays or the season, aimed at your source markets.
Performance marketing → - 05
Pages in your guests' languages
Your website in German, English and the other languages your guests speak, each with its own search terms rather than a plain translation.
SEO → - 06
Guest service in every European language
Our team in Germany answers calls, emails and WhatsApp messages from guests before and after booking, at night too, when reception is closed.
Checklist: what a good website for Hotels and guesthouses needs
- Book button visible on every page
- Booking flow on phones in a few steps
- Room types with photos, size and amenities
- Check-in, check-out and late check-in stated clearly
- Directions by train, car and from the airport
- Parking, pets, breakfast, accessibility
- Hotel schema with location and amenities
- At least German and English
How does a hotel get more direct bookings?
By making your own website at least as easy to book as a portal, and making sure guests land there when they search your name. That means a fast booking flow on phones, a booking link in your Google profile and ads on your hotel name. Portals can stay in parallel; direct becomes the easier route.
How does ChatGPT recommend a hotel?
AI assistants draw on websites, Google profiles, reviews and travel sites. The more clearly your website says where you are, what is nearby and which amenities you offer, the more likely the AI names your property for fitting questions.
How do I handle guest questions in many languages?
With answers to the most common questions right on your website in several languages, and a guest service for everything else. Our team in Germany speaks every language spoken in Europe and can take enquiries outside reception hours.
FAQ
Does this work with my existing booking engine?
Usually, yes. We embed your current booking engine in the new website and make sure it is easy to use on a phone.
Is it worth it for a small guesthouse?
Yes. Small properties in particular gain when guests who search for them by name can book directly.
Do I have to give up the portals?
No. Portals remain a sales channel. The aim is that guests who already know you choose the direct route.
What does hotel marketing cost?
It depends on size, languages and building blocks. We quote after the intro call.