Catering marketing
The next office orders from you.
Clieni Media is a Berlin agency that helps caterers win more enquiries from companies, agencies and private clients: with a website where menus are readable pages and enquiries arrive with head count, date and delivery address included. On top come visibility on Google and in AI assistants, plus campaigns that reach office managers and event planners directly.
How your customers search on Google
- catering berlin
- finger food catering for office
- office lunch delivery berlin
- catering for 50 people
- vegetarian catering berlin
- breakfast catering for meetings
- wedding catering brandenburg
How your customers ask ChatGPT
- „Which Berlin caterer delivers lunch for 30 staff to the office?“
- „Where can I get vegan finger food for a reception of 80 guests?“
- „Which catering suits a conference with breakfast and lunch?“
- „How early should I book catering for a December company party?“
Typical searches. We make sure you show up for them.
Where Caterers get stuck
Menus in a PDF nobody opens
The selection sits in a PDF that is tiny on a phone, barely read by Google and has to be resent after every price change.
Enquiries without a head count
“Can you deliver next week?” without date, time, guest numbers or address. By the time the quote is ready, days have passed and the office has ordered elsewhere.
Business clients search differently
Office managers, assistants and event agencies search for “office lunch”, “meeting catering” or “finger food for 50”. A page that only says “catering for every occasion” won't be found for those.
Ordered once, then forgotten
An office that was happy once could order every week. Without follow-up and a set ordering route, one job rarely turns into a regular client.
What we do for Caterers
- 01
Menus as pages, not PDFs
Each package on its own page with dishes, minimum quantity, lead time and labels for vegan, vegetarian and allergens. Changes go live instantly, no new PDF.
Web design → - 02
Enquiry or order in one step
A form with head count, date, time, delivery address and package choice; for fixed offers, straight to order and an invoice for companies.
Shops & systems → - 03
Pages for what business clients search
Separate pages for office lunch, meeting and conference catering, finger food, Christmas parties, weddings. Each aimed at the terms offices and planners really type.
SEO → - 04
Facts AI assistants can quote
Delivery area, minimum order, lead time and specialities stated clearly on the website, as schema and in an llms.txt. That lets ChatGPT name you for office catering questions in your area.
GEO & AI visibility → - 05
Campaigns for offices and event planners
Google ads on business searches such as meeting catering, and LinkedIn campaigns for office and event managers in your delivery area.
Performance marketing → - 06
First-time clients become regulars
A client overview with order history and automatic reminders, for instance before the next quarterly meeting or the Christmas party.
CRM systems →
Checklist: what a good website for Caterers needs
- Menus and packages as text, not PDFs
- Minimum quantity and lead time per package
- Delivery area stated clearly
- Enquiry with head count, date, time, address
- Invoicing for companies and payment options stated
- Vegan, vegetarian and allergens labelled
- Own pages for office, conference, party, wedding
- Tableware, staff and collection as options
Why shouldn't a caterer offer menus as a PDF?
Because a PDF is hard to read on a phone, is picked up less well by search engines and AI assistants, and has to be redone after every change. Menus as pages get found, can be enquired about directly and are always current. A printable PDF can stay as an extra.
How does a caterer win business clients?
By appearing for the searches offices and event agencies type, and making ordering easy for them: clear packages, minimum quantities, lead times and invoicing to the company. On top come ads on Google and LinkedIn in your delivery area.
How does ChatGPT come to recommend my catering?
AI assistants need clear details: where you deliver, from how many guests, with what lead time and which specialities. When those are consistent on your website and profiles, the chance of being named for fitting questions goes up.
FAQ
Can I change packages and prices myself?
Yes. You manage packages, dishes and minimum quantities yourself, or we do it for you.
Is an ordering shop worth it for catering?
For fixed packages such as office lunch or breakfast boxes, yes, because offices can order without back-and-forth. Larger events work better through an enquiry.
Who takes enquiries while we're out delivering?
If you like, our team in Germany, by phone and email. They note the details and pass the complete enquiry to you.
What does catering marketing cost?
It depends on the building blocks, such as whether an ordering shop is included. We quote after the intro call.