Café marketing
The first coffee of the day. At yours.
Clieni Media is a Berlin agency that makes cafés and roasteries visible on Google Maps, in AI assistants and on Instagram, so passers-by and regulars find their way to you. That covers a fast website with the breakfast menu as text, a well-kept Google profile and, if you like, an online shop for beans, vouchers and cakes to order.
How your customers search on Google
- cafe near me
- breakfast near me
- cafe with wifi to work berlin
- order birthday cake
- specialty coffee berlin
- cafe open sunday
- buy coffee beans online roastery
How your customers ask ChatGPT
- „Where can I work quietly with a laptop in Prenzlauer Berg?“
- „Which café in Neukölln has good oat milk options and gluten-free cake?“
- „Where can I get breakfast early on a Sunday in Friedrichshain?“
- „Which Berlin roastery ships beans?“
Typical searches. We make sure you show up for them.
Where Cafés get stuck
A 30-second decision
Someone after a coffee opens Google Maps, glances at photos and stars, and walks. A profile without recent pictures or with wrong opening hours loses exactly that moment.
The menu lives on the chalkboard
Breakfast, cake of the day, vegan options: in the shop it is all on the chalkboard, online there is nothing. Search engines and AI assistants cannot read a chalkboard.
Sales stop at the door
Beans, vouchers, cakes to order and office catering earn money outside opening hours. Without your own shop or ordering route, that part goes untouched.
Instagram eats time behind the counter
A nice photo of a flat white takes seconds, a plan for regular posts does not. Between the espresso machine and the till, the account often goes quiet for weeks.
What we do for Cafés
- 01
A Google profile that makes people walk over
The right category (café, roastery, breakfast place), attributes such as Wi-Fi, outdoor seating or dog-friendly, fresh photos and replies to reviews. That way you appear for “café near me” with everything that matters for the walk to you.
SEO → - 02
A website with a readable menu
Breakfast, cakes and drinks as real text, with notes on milk alternatives and allergens. Opening hours, directions and seating at a glance, quick to load on a phone.
Web design → - 03
A shop for beans, vouchers and cakes
Coffee bean subscriptions, gift vouchers, cakes with a pick-up slot: a small shop on your site that keeps selling at night.
Shops & systems → - 04
Named when someone asks the AI
Café schema with opening hours, offer and location, an llms.txt and consistent details across all listings. That lets ChatGPT and other assistants mention your café for questions like “quiet café to work in”.
GEO & AI visibility → - 05
Instagram without stress at the counter
We plan posts and Reels for the month, film latte art, baking and roasting in one visit, and publish for you.
Social media → - 06
Local ads for new regulars
Ads on Instagram and Facebook within a few streets, for an opening, a new breakfast offer or iced coffee season.
Performance marketing →
Checklist: what a good website for Cafés needs
- Breakfast and cake menu as text
- Milk alternatives, vegan and gluten-free marked
- Opening hours incl. weekends and bank holidays
- Notes on Wi-Fi, sockets and outdoor seats
- Map with directions and nearest stop
- Shop or order form for beans, cakes, vouchers
- Recent photos of counter, seating and pastries
- Café schema with opening hours and location
How do people find my café for “café near me”?
Through a complete Google Business Profile in the right category, with recent photos, correct opening hours and reviews you reply to. Attributes like Wi-Fi or outdoor seating help with specific searches. Your website should show the same details.
Is an online shop worth it for a café?
If you roast or sell beans, bake cakes to order or offer vouchers, yes. A small shop sells outside opening hours and lets regulars take your coffee home.
What should a café show on Instagram?
What people smell and see in the shop: fresh pastries, the brewing, new beans, the people behind the counter. Short Reels with location and hours in the caption work better than isolated product shots.
FAQ
Is an Instagram account enough instead of a website?
No. Google and AI assistants read your website as the source for opening hours, offer and location. Instagram adds to that but does not replace it.
Can I enter the cake of the day myself?
Yes. You get simple access to change daily specials and opening hours, from your phone too.
Do you work with roasteries too?
Yes, for example with malucoffee.de and grandairecoffee.de. For roasteries, a shop with subscriptions and shipping usually comes in.
What does café marketing cost?
It depends on the building blocks, such as whether a shop is included. We quote after the intro call.