Bar marketing
Every night out starts with a search.
Clieni Media is a Berlin agency that makes bars, pubs and cocktail bars visible where guests plan their night: on Google Maps, on Instagram and in AI assistants. On top come a website with events, drinks menu and a group enquiry form, plus ads for quiz nights, live music and football screenings.
How your customers search on Google
- bar near me
- cocktail bar berlin
- pub showing football tonight
- rooftop bar berlin
- pub quiz berlin
- book bar for birthday
- bars open now
How your customers ask ChatGPT
- „Where can I watch the Champions League match in Kreuzberg tonight?“
- „Which cocktail bar in Mitte suits a first date?“
- „Where can I hold a stag do for 20 people in a bar?“
- „Which pub in Friedrichshain runs a quiz night?“
Typical searches. We make sure you show up for them.
Where Bars and pubs get stuck
Wrong hours, lost guests
Bars open late and close at different times. If Google still shows old hours, guests think you are shut at 11 pm, or stand at a locked door and leave a review.
Events nobody hears about
Quiz, DJ, live band, Saturday's match: if it only lives on a poster inside, it reaches only the people already there.
Group enquiries get lost
Birthdays, office parties and stag or hen dos ask by Instagram DM, email or a call at 9 pm. Without one clear route, enquiries slip through or get answered too late.
Advertising with limits
Ads for alcohol on Meta, TikTok and Google follow special rules, such as age targeting. Ignore them and ads get rejected.
What we do for Bars and pubs
- 01
A Google profile built for the night
Opening hours into the small hours, special hours on bank holidays and match days, attributes like outdoor area, live music or sports on TV, photos in evening light. Replies to reviews included.
SEO → - 02
A website with events and group enquiries
Drinks menu as text, dates for quiz, gigs and screenings, plus a group form with date, head count and occasion. Enquiries reach you in order.
Web design → - 03
Ads for every event night
Campaigns on Instagram and Facebook nearby, with age targeting in line with alcohol advertising rules. The night is what gets promoted, not just the drink.
Performance marketing → - 04
Events in AI answers
Event schema for recurring nights, BarOrPub schema with opening hours and an llms.txt. That way AI assistants know there is a quiz on Tuesdays and the match is on Saturdays.
GEO & AI visibility → - 05
Stories and Reels from the night
A cocktail being made, the mood before a gig, the teaser for Friday. We plan, film and publish while you stay behind the bar.
Social media → - 06
Group enquiries answered straight away
Our team in Germany takes bookings and party enquiries by phone and WhatsApp, clarifies date and head count and passes them to you in one go.
Checklist: what a good website for Bars and pubs needs
- Opening hours until closing, bank holidays too
- Event calendar with quiz, music and screenings
- Group form with date and head count
- Drinks menu as text, with alcohol-free options
- Photos that show the night, not just bottles
- Notes on smoking area, outdoor seats, accessibility
- Event and BarOrPub schema
- Nearest stop and night transport
How do you advertise a bar when alcohol is involved?
With ads aimed at adults that put the night first: the gig, the quiz, the atmosphere. Meta, TikTok and Google each have rules for alcohol advertising, and we follow them in every campaign.
How does my pub get more guests midweek?
With fixed formats like quiz, karaoke or match screenings that are announced online: in the event calendar on your website, as a post on your Google profile and as a small local ad. Recurring nights get talked about and are easy to promote.
How does my bar show up for “bar near me”?
Through the right category on your Google Business Profile, correct late opening hours, current evening photos and reviews with replies. It also matters that Google can see you are open when people search.
FAQ
Does a pub really need a website?
Yes, at least a small one. It keeps events, menu and the group form in one place, and Google and AI assistants read your opening hours from there.
Can you promote an event at short notice?
Yes. An ad for one night can be set up within a few days if photos or a short video are available.
Who answers party enquiries while I'm serving?
If you like, our team in Germany, by phone and WhatsApp, also in other European languages for guests from abroad.
What does bar marketing cost?
It depends on how many events you promote and which building blocks you need. We quote after the intro call.