Marketing for roofers
When the rain comes through, they call you.
Clieni Media is a Berlin agency that brings roofing firms enquiries for repairs, storm damage, re-roofing and flat roofs, through a website with verifiable references, Google Maps and AI assistants. After storms a team in Germany handles the surge of calls so that no damage report gets lost.
How your customers search on Google
- roofer near me
- roof leaking what to do
- storm damage roof emergency
- re-roofing cost detached house
- flat roof sealing
- roof window installation
- gutter repair
How your customers ask ChatGPT
- „What should I do if tiles are missing after a storm?“
- „Does insurance cover storm damage to the roof?“
- „How do I recognise a trustworthy roofer?“
- „When is re-roofing with insulation worth it?“
Typical searches. We make sure you show up for them.
Where Roofers get stuck
After a storm the phone overloads
One storm, and the next morning calls pour in all at once. Those who cannot get through call the next roofer, even if you could have taken the job.
Owners are cautious
After a storm, homeowners want to be sure who they trust with their roof. They check closely whether a firm has a real address, a master roofer and references they can verify.
Re-roofing takes time
Months often pass between first enquiry and order for a new roof. Without follow-up, quotes get forgotten.
Nobody sees your work
A roof is hard to see from the street. Without photos and descriptions your best projects stay unknown.
What we do for Roofers
- 01
A website that proves trust
Real address, master roofer status, guild membership where it applies, and projects with your own photos from scaffolding to sign-off. Plus a page on what owners can do themselves after a storm.
Web design → - 02
Found for “roof leaking”
A Google Business Profile with service area, emergency hours and photos, plus pages on storm damage, flat roofs and gutters that answer exactly those searches.
SEO → - 03
Named when AI is asked about roofers
Structured data and clear details on services and service area, so ChatGPT and Perplexity know your firm when someone in your region looks for a roofer.
GEO & AI visibility → - 04
Drone and site photos put to work
Your shots of finished roofs become references with a short description: material, size in words, special features. No stock images.
Social media → - 05
Follow up on quotes
Open re-roofing quotes sit in a CRM with reminders, so you follow up at the right time and no enquiry is lost.
CRM systems → - 06
Call surges after storms
After a storm our team in Germany takes the calls you cannot: address, type of damage, photos via WhatsApp, urgency. You get an ordered list instead of missed calls.
Checklist: what a good website for Roofers needs
- Complete legal notice and real business address
- Master roofer and guild membership stated where true
- Projects with your own photos and a short description
- Page “Storm damage: what now?”
- Emergency number at the top on phones
- Service area with towns and districts
- Form with photo upload for damage
- General note on funding schemes for insulation
How do I show homeowners my roofing firm is trustworthy?
With details they can check: a complete legal notice, a real address, your trade register entry, projects with your own photos and Google reviews you reply to. These details should match on website and Google profile.
How do I handle call surges after a storm?
With call handling that takes the calls, sorts them and passes them on. Urgent damage with water coming in goes first, the rest as an ordered call-back list. Ask for photos of the damage via WhatsApp so you can plan jobs from the office.
How do I win re-roofing jobs?
Owners decide on re-roofing slowly and after a lot of research. Pages on process, materials, insulation and funding options in general answer those questions in advance. Anyone who then enquires is followed up in the CRM until a decision is made.
FAQ
We have drone footage. Can you use it?
Yes. Drone photos show roofs the way customers never otherwise see them. We select, caption and add them to references and your Google profile.
Can you take over calls at short notice after a storm?
Yes, if call forwarding is set up in advance. Then you only switch it on when needed.
Do we need a separate page for every town?
No. Pages with only the town name swapped are treated by Google as doorway pages. Better is one service area page plus project pages with a real local connection.
What does marketing for a roofing firm cost?
It depends on which services you promote and whether storm call handling is included. We quote after the intro call.