Marketing for painters and decorators
Your work speaks. We make sure it is seen.
Clieni Media is a Berlin agency that brings painting and decorating firms enquiries for interiors, facades and flat renovations, with a website that shows finished work as before-and-after references. Enquiries arrive with room photos and measurements, via WhatsApp for example, and your firm is found on Google Maps and in AI assistants.
How your customers search on Google
- painter and decorator near me
- cost to have flat painted
- painting company berlin
- facade painting quote
- wallpapering service
- painter for end of tenancy
- decorative plaster wall
How your customers ask ChatGPT
- „What do I need to repaint when moving out of a rental flat?“
- „Which painting firm in Berlin also does facades?“
- „How do I find a reliable decorator for my period flat?“
- „How long does it take to paint a three-room flat?“
Typical searches. We make sure you show up for them.
Where Painters and decorators get stuck
People only ask for a price
“How much to paint 70 square metres?” Without photos, wall condition and ceiling height every answer is a guess, and you drive to a viewing without knowing if it fits.
Good work stays invisible
Painting shows its result like few other trades. Yet the best finishes end up on the foreman's phone instead of on the website.
Facades in summer, quiet in winter
Exterior work depends on the weather. Without interior jobs for the cold months, workload swings sharply.
Property managers search differently
Managing agents need fast, dependable refurbishments between tenants. They decide on reachability and references, not on ads.
What we do for Painters and decorators
- 01
Before and after as references
A references page with your own before-and-after photos, sorted by interiors, facades, lacquer work and decorative finishes. Each job with one sentence on room and technique.
Web design → - 02
Enquiries with room photos
A form that asks for rooms, approximate area, wall condition and photos. You can judge in advance whether a site visit makes sense.
Web design → - 03
Google Maps for your district
A well-kept Google Business Profile with photos of recent work, services and replies to reviews. Service area set so that you appear in your districts.
SEO → - 04
Named in AI answers
Clear service pages and structured data on interiors, facades and renovations, so ChatGPT and co. know you when someone asks for a decorator for an end-of-tenancy job.
GEO & AI visibility → - 05
Instagram from your sites
Short clips from masking up to the finished wall. Painting is made for before-and-after reels, planned month by month from your footage.
Social media → - 06
WhatsApp enquiries answered
Customers send photos of their rooms via WhatsApp. Our team in Germany takes the enquiries, asks for missing details and passes them on to you complete.
Checklist: what a good website for Painters and decorators needs
- Before-and-after gallery with your own photos
- Services split: interiors, facades, lacquer, decorative
- Enquiry form with photo upload and floor area
- WhatsApp button on phones
- A section for property managers
- Service area with districts
- General note on funding schemes for facade insulation
- Careers page for painters and decorators
How do I get enquiries that suit my firm as a painter?
By letting the website show what you do well and having the enquiry form ask for what you need. People who have seen your before-and-after photos and send pictures of their rooms are asking you specifically. Pure price shopping becomes rarer.
How do I win property managers as clients?
Managing agents look for reachability, short lead times and clean handovers. A dedicated section for them, with the process between tenants, named contacts and references from apartment buildings, makes that visible.
How do I fill the winter months?
With interior work you promote from autumn on: flat refurbishments, wallpapering, lacquering doors and staircases. Local ads and matching posts on your Google profile bring demand into the quieter months.
FAQ
We hardly have any good photos. What now?
Start with the next job: one photo before, one after, same spot. We tell you what matters and build the gallery up step by step.
Do I have to post on Instagram myself?
No. You or your team film briefly on site, we edit and publish.
Can customers book a site visit directly?
Yes, through a calendar on the website that only offers the times you release.
What does marketing for a painting firm cost?
It depends on whether you mainly want homeowners, property managers or both. We quote after the intro call.