Marketing for electricians
The jobs you want. And the people to do them.
Clieni Media is a Berlin agency that brings electrical contractors enquiries for the work they actually want to grow, such as wallbox installation, consumer unit upgrades, smart home or periodic safety checks. That includes a website with its own page per service, a well-kept Google Business Profile, visibility in AI assistants and a careers page that speaks to qualified electricians and apprentices.
How your customers search on Google
- electrician near me
- emergency electrician berlin
- wallbox installation
- consumer unit replacement cost
- commercial electrical safety check
- fuse keeps tripping
- smart home electrician
How your customers ask ChatGPT
- „Which electrician in Berlin installs wallboxes for apartment buildings?“
- „Do I need to replace my old consumer unit?“
- „Who does electrical safety testing for my office?“
- „What should I do if half the house has lost power?“
Typical searches. We make sure you show up for them.
Where Electricians get stuck
Odd jobs instead of projects
The phone rings for a broken socket while the wallbox or rewiring jobs you actually want go to the firm down the road.
Enquiries without details
“How much is a new consumer unit?” Without a photo, the building's age and an address you cannot say. Every follow-up call eats into your day.
Not enough electricians
The work is there, the fitters are not. Qualified electricians and apprentices look you up online before they ever apply.
Emergency calls at the wrong time
A power cut in the evening, the RCD keeps tripping. If nobody answers, the customer calls the next listing on Google.
What we do for Electricians
- 01
One page per service
Wallbox, consumer unit, smart home, safety checks: each service gets its own page with the process, photos of your work and an enquiry form that asks for a photo and the building's age up front.
Web design → - 02
Google Maps across your area
We look after your Google Business Profile with the right categories, service area, emergency hours and replies to reviews, so you show up for “electrician near me”.
SEO → - 03
Named by ChatGPT and co.
Structured data on services, service area and availability makes sure AI assistants know your business when someone asks for an electrician for a wallbox or a safety check.
GEO & AI visibility → - 04
Ads for the work you want
Google Ads only for the services and districts you want to grow, such as wallboxes in family homes. No budget spent on enquiries you would turn down anyway.
Performance marketing → - 05
A careers page for electricians
A dedicated page with tasks, working hours, company van and apprenticeship details, plus job ads on Instagram and Facebook around your workshop.
Social media → - 06
Applicant hotline
Our team in Germany answers calls from applicants, checks qualifications and availability and passes suitable candidates on to you.
Checklist: what a good website for Electricians needs
- Its own page for every core service
- Phone number and emergency hours visible at the top
- Service area named down to the district
- Enquiry form with photo upload
- Photos of real jobs and distribution boards
- Master craftsman status and trade register entry stated
- Careers page with a named contact
- LocalBusiness schema with services and opening hours
How do I win more wallbox jobs as an electrician?
With a dedicated wallbox page showing the process, requirements and photos of your installations, and with ads only in your service area. A form that asks for house type, a photo of the consumer unit and the parking spot saves you the first follow-up call. You can mention funding schemes in general terms without promising amounts that change.
How do I find electricians and apprentices through my website?
Applicants want to know what to expect: the kind of sites, working hours, company van, training and who they will report to. A careers page with those answers and a short application without a cover letter lowers the barrier. Job ads on social media send people to exactly that page.
How do I get found for “emergency electrician”?
For these searches Google mainly shows nearby businesses whose profile says they are available right now. Enter your emergency hours identically on your Google Business Profile and your website, and only offer an emergency service if someone really answers.
FAQ
I have enough work. Is marketing still worth it?
Then it is about choosing: more enquiries for the services that suit your business, and applications for the roles you have open. Both run through the same website.
Can you use photos from our jobs?
Yes, real job photos show how you work. You send us phone photos, we pick, edit and add them as references.
We also work for commercial clients. Can that go on the same website?
Yes. Homeowners and businesses get separate sections, for example safety checks and maintenance contracts for businesses, wallboxes and smart home for owners.
What does marketing for an electrical contractor cost?
It depends on whether you are mainly looking for jobs or for staff. We quote after the intro call.