Estate agent marketing
More owners. More listings.
Clieni Media is a Berlin agency that helps estate agents win more instructions from property owners: with a website that wins valuation requests, listings as your own pages and visibility on Google and in AI assistants for your areas. On top come ads for owners in your patch and a CRM that keeps track of owner contacts over months.
How your customers search on Google
- estate agent berlin
- sell my house berlin
- get my property valued
- sell flat with an agent
- agent for owner-occupied flat
- estate agent pankow
- what is my flat worth
How your customers ask ChatGPT
- „Which estate agent in Berlin knows period flats in Prenzlauer Berg?“
- „How do I find a good agent to sell my house?“
- „What does an agent do when selling an owner-occupied flat?“
- „How do I get my property valued before I sell?“
Typical searches. We make sure you show up for them.
Where Estate agents get stuck
No listings, no business
Without instructions there is nothing to market. If you only win owners through referrals, you depend on chance.
The website speaks to buyers
If your website mainly shows listings, a seller doesn't feel addressed. An owner who wants to sell looks for local market knowledge, references and a clear process.
Selling decisions take time
Months often pass between the first valuation request and the instruction. Without a system you lose owners who at first only wanted to “know what it's worth”.
Listings only on portals
If listings only live on property portals, interested buyers land there and not with you. Your own site gains nothing from them.
What we do for Estate agents
- 01
A website for owners
Sellers first: how a sale works, your areas, sold properties with permission and a step-by-step valuation request with property type, location, floor area and timeline. You value in person, no automatic figure.
Web design → - 02
Visible for “sell my house” in your area
Pages per neighbourhood and property type, selling guides and a well-kept Google Business Profile, so owners find you for searches such as “estate agent Pankow”.
SEO → - 03
Named when owners ask AI
Clear details on areas, property types and process, structured data and an llms.txt, so ChatGPT and co. name you when people ask about selling in your patch.
GEO & AI visibility → - 04
Listings as your own pages
Every property as a fast page on your website with photos, floor plan and enquiry form, linked from the portals. Buyers get to know your agency, not just the property.
Web apps → - 05
Ads for owners in your area
Meta and Google ads in your neighbourhoods that lead to a valuation request, split by house, flat and apartment block.
Performance marketing → - 06
Owner contacts in a CRM
Every valuation request lands in the CRM with a follow-up date. You get in touch at the right moment, even if the sale is a year away.
CRM systems →
Checklist: what a good website for Estate agents needs
- Step-by-step valuation request, easy on a phone
- Own pages per neighbourhood and property type
- How a sale works, explained clearly
- Sold properties, only with the owners' permission
- Listings as your own pages with enquiry form
- Agents with photo, qualifications and contact
- Mandatory details in every listing complete
- RealEstateAgent schema with service area
How do I win more property owners as clients?
By making your website speak to sellers, not just buyers: process, local knowledge, sold properties and a simple valuation request. Add visibility for searches such as “sell my house” in your neighbourhoods and a CRM that keeps track of every contact. Owners rarely decide straight away, so whoever follows up wins.
Should I offer an online property valuation?
A valuation request, yes. An automatic figure, not necessarily. Owners want to know what their property is worth, and a personal valuation is the natural way into the instruction. The form collects the data, you do the valuation.
Why put listings on my own website?
Because buyers then get to know your agency and not just the property. Every listing is a page with your name that gets found and shared. Owners see on the same page how you would present their property.
FAQ
Can listings come from our agency software?
Often yes, through an interface or an export. We check that with your software in the intro call.
Who answers calls about listings while we are at viewings?
Our team in Germany, if you like. It takes enquiries, answers standard questions about the property and passes the contacts to you in order.
Does this work for a one-person agency?
Yes. Especially then, a website that speaks to owners and follows up contacts automatically helps, because time for winning instructions is short.
What does estate agent marketing cost?
It depends on your area and the building blocks. We quote after the intro call.