Car repair shop marketing
The lift is booked. Before the phone rings.
Clieni Media is a Berlin agency that helps car repair shops plan their workload: with a website where servicing, tyre changes or the German HU inspection can be booked online as an appointment, and with automatic reminders for HU and tyre changes. On top come a well-kept Google Business Profile for “garage near me” and visibility in AI assistants.
How your customers search on Google
- garage near me
- tyre change appointment
- car inspection appointment
- book car service online
- brake replacement
- vw specialist garage berlin
- car air conditioning service
How your customers ask ChatGPT
- „Which garage in Berlin-Neukölln can change tyres at short notice?“
- „Where near me can I book a vehicle inspection online?“
- „Which independent garage in Berlin knows hybrid cars?“
- „When should I have my winter tyres fitted?“
Typical searches. We make sure you show up for them.
Where Car repair shops get stuck
The phone rings while you're under a car
When you are working on brakes, you cannot pick up. The caller tries the next garage on the list.
Two weeks of rush, then idle time
In spring and autumn everyone wants tyres changed at once. Without appointment planning it piles up, and afterwards lifts stand empty.
Customers forget the inspection
The HU sticker expires, the customer does not think about it and ends up wherever a slot happens to be free.
Just a pin on Google Maps
Without services, photos and replies to reviews, a profile looks abandoned. People looking for a garage pick the one with more information.
What we do for Car repair shops
- 01
Book a workshop slot online
Servicing, oil change, tyre change and HU preparation as fixed services with free slots. Number plate and vehicle details come with the booking.
Web design → - 02
Reminders for HU and tyre changes
An automatic message by SMS, WhatsApp or email when the HU or the seasonal tyre change is due, with a direct link to booking.
Process automation → - 03
Google Maps for “garage near me”
A well-kept Google Business Profile with services, makes, photos of the workshop, opening hours and replies to reviews.
SEO → - 04
Ads for tyre season
Google and Meta ads around your garage, prepared for spring and autumn, linking to the free tyre change slots.
Performance marketing → - 05
Named by ChatGPT and co.
AutoRepair schema, clearly named services and makes, and consistent details across the web, so AI assistants recommend your garage for the right questions.
GEO & AI visibility → - 06
Calls answered, appointments entered
When nobody in the workshop can pick up, our team in Germany answers calls and enters appointments in your calendar.
Checklist: what a good website for Car repair shops needs
- Appointments bookable online, with number plate
- Each service described on its own
- Makes and specialities named
- Notes on HU slots and the testing organisation
- Tyre storage explained
- Opening hours and directions easy to find
- AutoRepair schema with services
- Tap to call on phones
How does a garage get more bookings online?
With a website where the most common services can be booked directly as appointments, and a Google profile that links right to it. People who find you through “garage near me” can pick a slot straight away without calling. That fills the calendar outside opening hours too.
How do I plan tyre season better?
By sending existing customers a reminder with a booking link ahead of the seasonal change and spreading the appointments over several weeks. Ads for new customers run specifically when slots are still free.
Is an HU reminder worth it for my garage?
Yes. The HU inspection comes round regularly for every vehicle, and the date is known. An automatic reminder with a booking link brings the customer to you rather than the nearest garage.
FAQ
Can I keep using my workshop software?
In many cases, yes. We check whether your system can be connected or set up a calendar that runs alongside it.
Are we allowed to remind customers about the HU?
Yes, if customers have given consent. We build the consent step into booking or collection.
Does this work for a small independent garage?
Yes. A small garage in particular lives from customers nearby, and they search on Google Maps.
What does car repair shop marketing cost?
It depends on which building blocks you need. We quote after the intro call.