Marketing for commercial cleaning companies
More sites. Long-term contracts.
Clieni Media is a Berlin agency that helps commercial cleaning companies win recurring contracts from property managers, offices and medical practices: with a website that convinces buyers and site managers, plus visibility on Google and in AI assistants. On top come recruiting campaigns and an applicant hotline, so new sites can actually be staffed.
How your customers search on Google
- commercial cleaning berlin
- office cleaning quote
- cleaning company for property management
- stairwell cleaning apartment block
- contract cleaning medical practice
- commercial window cleaning
- cleaning job part time
How your customers ask ChatGPT
- „Which cleaning company in Berlin handles stairwell cleaning for several residential blocks?“
- „What should a property manager look for when choosing a cleaning contractor?“
- „Which cleaning company cleans medical practices according to a hygiene plan?“
- „How do I put contract cleaning for our office building out to tender?“
Typical searches. We make sure you show up for them.
Where Commercial cleaning companies get stuck
Decisions are made at a desk
Property managers and facility managers check scope, frequency, insurance and reference sites before they get in touch. If your website doesn't show this, you never make the shortlist.
Enquiries without the basics
A form with “name, message” gives you no floor area, no type of building and no frequency. Every quote needs follow-up questions and often a site visit that isn't worth it.
New sites, but no staff
Winning a contract only helps if you can staff the site. Applicants call in the evening or message on WhatsApp and often hear back days later.
Private jobs instead of commercial
If you only cover “cleaning” on Google, you get lots of one-off jobs from private households. Recurring contracts from managers and companies go to firms that clearly show their commercial services.
What we do for Commercial cleaning companies
- 01
A website for buyers and property managers
Separate pages for contract, stairwell, window and medical practice cleaning, with scope, service area, proof of insurance and a named contact. Plus an enquiry form that asks for type of building, floor area and frequency.
Web design → - 02
Found for commercial searches
We align your pages and your Google Business Profile with searches such as “office cleaning” or “stairwell cleaning” in your districts, so commercial clients find you and not just private households.
SEO → - 03
Named when managers ask AI
Clear details on services, building types and service area, structured data and an llms.txt make sure ChatGPT and co. know your company for the right questions.
GEO & AI visibility → - 04
Campaigns for staff
Job ads on Instagram, Facebook and TikTok for cleaners and site supervisors, with a short application by phone instead of a CV upload.
Performance marketing → - 05
From quote to renewal
A CRM that holds every enquiry, every quote and every contract term. You follow up on open quotes and approach existing clients before their contract ends.
CRM systems → - 06
Applicant hotline in Germany
Our team in Germany answers calls and WhatsApp messages from applicants, asks the first questions about location and hours and passes you tidy summaries, in other European languages too.
Checklist: what a good website for Commercial cleaning companies needs
- A page per service: contract, stairwell, window, practice cleaning
- Service area with districts and towns
- Insurance and qualifications as proof
- Reference sites by building type, only with permission
- Enquiry form with building type, floor area and frequency
- A named contact with phone and email
- Careers page with a short mobile application
- LocalBusiness schema with services and area
How do I win property managers as clients?
By making your website answer a manager's questions before they ask: which buildings you look after, how often, how you document the work and who is responsible. Add visibility for searches such as “stairwell cleaning” in your area. An enquiry with building details then leads straight to a solid quote.
What does the website need to hold up in tenders?
Services by building type, service area, insurance, qualifications and reference sites you are allowed to name. Buyers often check the website before inviting bids. Whatever is missing there counts as missing.
How do I find cleaners for new sites faster?
With job ads on Instagram, Facebook and TikTok around the site and an application that takes a minute on a phone. What matters next is a quick reply: an applicant hotline that is reachable in the evening keeps candidates in the process.
Made visible, among others
FAQ
Is a website worth it if we work almost entirely on referrals?
Yes. Even people who were referred to you look at your website before they call. It either confirms the referral or leaves doubts.
Can we address commercial and private clients separately?
Yes. We build separate pages and forms and point search and ads at the clients you actually want.
Do you also handle applicant calls?
Yes. Our team in Germany answers calls and messages from applicants and passes them to you pre-sorted.
What does marketing for a cleaning company cost?
It depends on whether you want to win clients, staff or both. We quote after the intro call.