Physiotherapy marketing
Prescription in hand, appointment booked.
Clieni Media is a Berlin agency that builds physiotherapy practices a website where patients with a prescription request an appointment directly and find private services such as classes or manual therapy. On top come a well-kept Google profile, phone answering and recruiting campaigns for physiotherapists, all within German healthcare advertising law.
How your customers search on Google
- physiotherapy near me
- physio appointment available berlin
- physiotherapy home visit berlin
- english speaking physiotherapist berlin
- manual therapy berlin
- back pain class berlin
- physiotherapist jobs berlin
How your customers ask ChatGPT
- „Which physiotherapy practice in Berlin-Neukölln has appointments free at short notice?“
- „I have a prescription for physiotherapy. How do I find a practice quickly?“
- „Which physiotherapists in Berlin do home visits?“
- „Where can I find a back class run by a physiotherapist near me?“
Typical searches. We make sure you show up for them.
Where Physiotherapy practices get stuck
Calls while everyone is treating
Therapists are with patients, reception is often unstaffed. Someone calling with a fresh prescription who reaches nobody tries the next practice.
Waiting lists without order
Requests come by phone, note and email. Who is already waiting, with which prescription and at what times, sits in different places.
Nobody knows about private services
Classes, equipment training or massage are a source of income in their own right. If they only appear on a notice in the waiting area, new patients never hear about them.
Short of therapists, not patients
Often the practice could treat more if the team were bigger. Without a visible employer profile, few applicants get in touch.
What we do for Physiotherapy practices
- 01
Appointment request with prescription
A form where patients enter the prescribed therapy, number of sessions, possible times and a photo of the prescription. Your team sees all requests in one place, in order, and replies with an appointment.
Process automation → - 02
Website with treatments and private services
Dedicated pages for physiotherapy, manual therapy, lymphatic drainage, home visits and your classes, with process, duration and a note on what is billed by prescription and what privately. Factual, without promises of healing.
Web design → - 03
Google profile with services and hours
Services, opening hours, home visits, accessibility and the link to appointment requests in your Google Business Profile, plus factual replies to reviews.
SEO → - 04
Visible in ChatGPT and co.
Structured data (Physiotherapy schema with services, languages and home-visit area), an llms.txt and consistent details, so AI assistants can name your practice for matching questions.
GEO & AI visibility → - 05
Fill classes, find therapists
Campaigns on Instagram and Facebook around your practice, on the one hand for prevention and back classes, on the other for physiotherapists looking for a new job. Set up under the platforms' advertising policies for health topics.
Performance marketing → - 06
Phone and AI voicebot during treatment hours
While your team treats, an AI voicebot or our team in Germany takes appointment requests, cancellations and callback requests and passes them to the practice in one batch. A data processing agreement under Art. 28 GDPR and data processing in the EU are included as standard.
Checklist: what a good website for Physiotherapy practices needs
- Appointment request with prescription upload
- Note on whether there is currently a waiting time
- Treatments explained one by one, not just listed
- Clearly separated: statutory, private, self-pay
- Classes with dates and sign-up
- Home visits with service area
- Careers page for therapists
- Physiotherapy schema with services and languages
How does a physiotherapy practice bring order to appointment requests?
With a single entry point: an appointment request on the website that asks for therapy type, number of sessions, preferred times and the prescription. Calls taken by the voicebot or our team land in the same list. Your team can see at any time who is waiting and who is available when.
How do you promote private services in physiotherapy?
Factually and with clear details: what the service is, how it works, how long it takes and that it is paid privately. Promises of healing are not permitted under German healthcare advertising law. Classes are well suited to local ads on Instagram and Facebook.
How do patients with a prescription find a physiotherapy practice?
Mostly via Google Maps or, increasingly, AI assistants, with searches such as “physio appointments available”. If your practice shows complete details, current opening hours and a direct link to the appointment request there, patients can ask straight away, even when nobody can get to the phone.
FAQ
We're fully booked. Why advertise?
Then you're not addressing new patients but applicants and self-paying clients for classes and off-peak slots. An orderly appointment request also takes load off your team.
Is uploading the prescription GDPR-compliant?
A data processing agreement under Art. 28 GDPR and data processing in the EU are included as standard. We agree the consent wording with you.
Does this work with our practice software?
That depends on the software. In the intro call we check whether requests can be imported directly or arrive as a batch by email.
What does marketing for a physiotherapy practice cost?
It depends on which building blocks you need. We quote after the intro call.