Medical practice marketing
Fewer calls at reception. More time for patients.
Clieni Media is a Berlin agency that takes load off medical practices: with a practice website where patients find opening hours, services and online appointments, and with phone answering or an AI voicebot for appointment requests. On top come a well-kept Google Business Profile and recruiting campaigns for medical assistants, all within German healthcare advertising law.
How your customers search on Google
- gp near me accepting new patients
- english speaking doctor berlin
- internist appointment berlin
- doctor evening hours berlin
- book doctor appointment online berlin
- family doctor berlin mitte
- medical assistant jobs berlin
How your customers ask ChatGPT
- „Which GP practice in Berlin-Schöneberg still accepts new patients?“
- „Is there a family doctor in Berlin who speaks English or Turkish?“
- „Which practice lets me book a check-up online?“
- „Which doctor near me has evening hours?“
Typical searches. We make sure you show up for them.
Where Medical practices get stuck
The phone is always busy
In the morning everyone calls at once: appointments, prescriptions, referrals, results. Reception is on the phone while patients wait at the desk.
Questions the website could answer
Is the practice taking new patients? Is there an open surgery? Which languages are spoken? If that's missing online, every one of these questions ends up on the phone.
Medical assistants are hard to find
Without medical assistants, appointments go unfilled. Job ads alone often reach only those already planning to switch.
Advertising within tight limits
German healthcare advertising law and medical professional rules allow factual information but no promises of healing. And Google and Meta have their own rules for health-related ads.
What we do for Medical practices
- 01
A practice website that answers questions up front
Opening hours, open surgery, whether new patients are accepted, languages, step-free access, documents to bring: all at a glance, quick to load on a phone.
Web design → - 02
Online booking and prescription requests
We integrate your appointment booking system or build forms for repeat prescriptions and referral requests that reach your team in order instead of by phone.
Process automation → - 03
A Google profile that's right
Specialty, opening hours including holidays, accessibility, languages and a link to online booking in your Google Business Profile, plus factual review replies without patient data.
SEO → - 04
Described correctly in ChatGPT
Structured data (Physician or MedicalClinic schema with specialty, languages and opening hours), an llms.txt and consistent details in doctor directories, so AI assistants describe your practice accurately.
GEO & AI visibility → - 05
Recruiting medical assistants
A careers page and campaigns on Instagram and Facebook for medical assistants around your practice, set up under Meta's and Google's advertising policies for health topics.
Performance marketing → - 06
Phone answering and AI voicebot
Our team in Germany or an AI voicebot takes appointment requests, prescription requests and callback requests, in any language spoken in Europe if you wish. No medical assessments are given. A data processing agreement under Art. 28 GDPR and data processing in the EU are included as standard.
Checklist: what a good website for Medical practices needs
- Opening hours and holidays up to date everywhere
- Clear note on whether new patients are accepted
- Online booking or appointment request on every page
- Form for repeat prescriptions and referrals
- Languages spoken clearly listed
- Notes on accessibility and directions
- Legal notice with chamber, professional title and supervisory body
- No promises of healing, no before-and-after images
How does a medical practice take pressure off its phone?
By giving frequent requests another route: online booking, a form for repeat prescriptions and a website that clearly states opening hours and whether new patients are accepted. What still comes in by phone can be handled by a phone team or an AI voicebot and passed on to the practice in one batch.
What may a medical practice show on its website?
Factual information about services, qualifications, opening hours and process. Promises of healing, before-and-after images and fear-based advertising are not permitted under German healthcare advertising law. We write within this framework; sign-off under professional rules stays with you.
How does ChatGPT find a medical practice?
AI assistants rely on your website, your Google profile and doctor directories. If these consistently state specialty, languages, opening hours and whether you accept new patients, the AI can name your practice correctly for matching questions.
FAQ
We're not accepting new patients right now. Do we still need marketing?
Then it's mainly about relief and staff: a website that states the patient stop clearly, online routes for prescriptions and appointments, phone answering and recruiting medical assistants.
Does the voicebot work with our practice management system?
That depends on the system. In the intro call we check whether a connection is possible or whether requests reach your team as an email or list.
How do you handle reviews?
We reply factually and politely, without confirming that someone is a patient and without medical details. We agree the wording with you.
What does marketing for a medical practice cost?
It depends on which building blocks you need. We quote after the intro call.