Law firm marketing
Found when someone needs a lawyer.
Clieni Media is a Berlin agency that makes lawyers and law firms visible on Google and in AI assistants such as ChatGPT: with a website that explains each practice area factually, a well-kept Google Business Profile and structured data. On top come search ads that keep to the professional advertising rules for lawyers.
How your customers search on Google
- inheritance lawyer berlin
- criminal defence lawyer near me
- employment lawyer dismissal germany
- tenancy lawyer berlin
- lawyer initial consultation cost
- english speaking lawyer berlin
- emergency criminal lawyer berlin
How your customers ask ChatGPT
- „Which lawyer in Berlin specialises in inheritance law?“
- „I received a police summons. Do I need a criminal defence lawyer?“
- „How do I find an employment lawyer who has an appointment at short notice?“
- „Which Berlin law firm advises on tenancy law in English?“
Typical searches. We make sure you show up for them.
Where Lawyers and law firms get stuck
Nobody searches for “all areas of law”
Clients search specifically: “compulsory share lawyer” or “criminal defence lawyer Berlin”. A website that only lists practice areas barely shows up for these searches.
In court, phone unanswered
While you are at a hearing, a prospective client calls. If they reach voicemail, they often dial the next number in the results.
Advertising, within professional rules
Lawyers may inform factually about their work; superlatives and sensational claims are off limits. Many therefore avoid advertising altogether and stay invisible.
Enquiries that don't fit
Without clear details on focus areas and process, enquiries arrive from fields you don't handle. Sorting them takes time between case files.
What we do for Lawyers and law firms
- 01
One page per practice area
A dedicated page for each of your practice areas: typical cases, how a mandate runs, which documents are needed, specialist lawyer titles. Written factually and quick to load on a phone.
Web design → - 02
Google profile and local search
We look after your Google Business Profile with the right categories, office hours, languages and replies to reviews, so you appear for “lawyer + practice area + city”.
SEO → - 03
Described correctly in ChatGPT
Structured data (LegalService and Person schema with practice areas, admission and languages), an llms.txt and consistent details in lawyer directories help AI assistants place your firm correctly.
GEO & AI visibility → - 04
Search ads within professional rules
Google ads on specific searches such as “unfair dismissal lawyer”. The ad copy stays factual, without superlatives and without promises of success, as the advertising rules for lawyers require.
Performance marketing → - 05
Enquiry form that pre-sorts
The form asks for practice area, deadlines and opposing party and accepts documents. Before you call back, you can see whether the case fits you and whether a deadline is pressing.
Process automation → - 06
Calls answered while you are in court
Our team in Germany answers calls in your firm's name, notes the matter, deadlines and callback request, and gives no legal assessment. A data processing agreement under Art. 28 GDPR and data processing in the EU are included as standard.
Checklist: what a good website for Lawyers and law firms needs
- A page of its own for each practice area
- Specialist titles and admission clearly stated
- Initial consultation process explained plainly
- Note on how fees and costs are handled
- Phone and contact form on every page
- Languages of advice clearly listed
- Complete legal notice with bar and professional rules
- LegalService schema with practice areas
What may lawyers say in advertising?
Factual information about their work, practice areas, qualifications and process is allowed. Superlatives, sensational claims and promises of success are not. We write website and ads within this framework; the professional-law check in each individual case stays with you.
How do people find a law firm on Google for a specific area of law?
Through pages that cover exactly that area and a Google Business Profile with matching categories. People rarely type “lawyer”; they type their problem: dismissal, inheritance, summons. The more clearly your pages describe these situations, the more likely you appear there.
How does ChatGPT choose a lawyer?
AI assistants rely on your website, your Google profile, lawyer directories and mentions on the web. If these consistently state practice areas, location and languages, the AI can name your firm for matching questions. There is no guarantee of that.
FAQ
Is our own website worth it if we're listed in lawyer directories?
Yes. On your website you explain your focus areas in more depth than a directory entry allows, and Google and AI assistants use it as the main source for your details. You can keep directory listings in parallel.
Does this work for a sole practitioner?
Yes. A sole practice with a clear focus can be found well for specific searches when the website shows that focus clearly.
Who checks the copy against professional rules?
We write factually and without superlatives and show you every text before it goes live. Final sign-off under professional rules is yours.
What does law firm marketing cost?
It depends on which building blocks you need. We quote after the intro call.