Online shop marketing
Good products. Now easy to find.
Clieni Media is a Berlin agency that helps online shops win more orders: with clean product data for Google Merchant Center and the Meta catalogue, with Shopping and catalogue campaigns, and with a fast shop and a short checkout. Product schema and clear product copy make sure Google and AI assistants understand and name your items.
How your customers search on Google
- buy linen bedding
- sustainable sneakers online
- order coffee beans online
- gift for men online
- ceramic dinner set buy
- natural cosmetics shop
- waterproof backpack buy
How your customers ask ChatGPT
- „Where can I buy good linen bedding made in Europe online?“
- „Which online shop sells coffee beans from small roasters?“
- „Which brand makes waterproof everyday backpacks?“
- „Where can I find handmade ceramics online?“
Typical searches. We make sure you show up for them.
Where Online shops get stuck
Product data with gaps
Missing GTINs, unclear titles, wrong categories: Merchant Center rejects items or shows them for the wrong searches. The ads go nowhere.
Ads without a catalogue
Single image ads show one product. People who looked at a different one never see it again, because no catalogue is connected.
A slow shop
Large images, lots of apps, heavy scripts: if the product page takes too long on a phone, the visitor is gone before seeing the product.
A checkout with hurdles
Mandatory customer accounts, missing payment methods, shipping costs only at the final step. Every extra step costs orders.
What we do for Online shops
- 01
Product data and Merchant Center
We clean up your product feed: titles, descriptions, GTIN, categories, variants, shipping. Rejected items are checked and approved.
Shops & systems → - 02
Google Shopping and Performance Max
Shopping campaigns structured by product group and margin, with clean conversion tracking, so the budget goes where sales happen.
Performance marketing → - 03
Meta catalogue and dynamic ads
Your catalogue connected in Meta, pixel and Conversions API set up. Visitors see exactly the products they viewed on Instagram and Facebook.
Social media → - 04
A fast shop, a short checkout
Images, scripts and apps tidied up, guest checkout, common payment methods, shipping costs visible early. Tested on phones before anything goes live.
Web design → - 05
Product schema and SEO
Category and product pages with their own copy, Product schema with price, availability and reviews, so Google and AI assistants understand your items.
SEO → - 06
Customer service for orders
Questions about delivery, returns and order status by email, chat or WhatsApp are answered by our team in Germany, in all European languages.
Checklist: what a good website for Online shops needs
- Product feed free of errors in Merchant Center
- Own product copy instead of manufacturer text
- Product schema with price and availability
- Product page loads fast on a phone
- Guest checkout without an account
- Shipping costs and delivery time visible early
- Meta pixel and Conversions API set up
- Returns and contact one click away
Why are my products not showing on Google Shopping?
Usually it comes down to product data: missing required attributes such as GTIN or brand, prices that do not match the shop, or policy violations. Merchant Center shows which items are rejected and why. We go through the issues, fix the feed and keep an eye on it afterwards.
How do I make my online shop faster?
Measure first, then tidy up: images in modern formats and the right size, unused apps and scripts removed, third-party code loaded only when needed. The product page on a phone matters most, because that is where most visitors from ads land.
How does ChatGPT recommend products from my shop?
AI assistants rely on product pages, structured data, reviews and mentions. Clear product copy with material, dimensions and use, plus Product schema, makes it easier for your items to be named for the right questions.
FAQ
Which shop systems do you work with?
With the common ones such as Shopify, WooCommerce and Shopware. We can also set up a new shop if the existing system no longer fits.
Do you take over existing Google and Meta accounts?
Yes. We check structure and tracking first and then build on what already works.
Can you write product copy too?
Yes, in German and English, with the details buyers and search engines need: material, dimensions, care, use.
What does online shop marketing cost?
It depends on range, channels and scope. We quote after the intro call.