Furniture retailer marketing
Found online. Tried out in the showroom.
Clieni Media is a Berlin agency that helps furniture retailers win more customers online and in the showroom: with an online shop that answers dimensions, materials, delivery and assembly clearly, and with Google Shopping and Meta catalogue campaigns. On top come a well-kept Google Business Profile for the showroom and visibility in AI assistants.
How your customers search on Google
- buy sofa berlin
- furniture store near me
- solid wood dining table online
- box spring bed delivery and assembly
- corner sofa bed
- furniture showroom berlin
- made to measure wardrobe
How your customers ask ChatGPT
- „Where in Berlin can I try out a sofa before buying?“
- „Which furniture retailer delivers and assembles a wardrobe in Berlin?“
- „Where can I find a solid wood dining table for six?“
- „Which furniture stores in Berlin have box spring beds to try?“
Typical searches. We make sure you show up for them.
Where Furniture retailers get stuck
Big items, big questions
Will the sofa fit through the door? Will it be carried up to the fourth floor? Who assembles it? If those answers are missing, nobody orders.
Searched online, bought in store, never connected
Many people see a piece online first and then come to the showroom. Without a link between the two, nobody knows what the website achieves.
Product data for Shopping is missing
Dimensions, colours, materials, variants: furniture has many attributes. If they are missing in the feed, Google Shopping shows the items for the wrong searches or not at all.
Photos don't show the piece properly
Cut-out images alone convey neither size nor fabric texture. People who cannot judge the piece hold off.
What we do for Furniture retailers
- 01
A shop that answers delivery questions
Every product page with dimensions, materials, fabric swatches, delivery time, delivery to the room and an assembly option. Questions about large items are answered before anyone asks.
Shops & systems → - 02
Google Shopping for furniture
A product feed with dimensions, colours, materials and variants for Merchant Center, and Shopping campaigns by category such as sofas, beds and tables.
Performance marketing → - 03
Meta catalogue and interior inspiration
Catalogue ads on Instagram and Facebook showing furniture in a room, plus reels from the showroom that show size and material.
Social media → - 04
More showroom visits
A well-kept Google Business Profile with opening hours, photos and range, booking for showroom consultations and a note on which pieces are on display.
SEO → - 05
Visible in ChatGPT and co.
Product and FurnitureStore schema, clear details on range, delivery and location, so AI assistants name you for the right furniture questions.
GEO & AI visibility → - 06
Delivery and order questions by phone
Our team in Germany answers questions about delivery dates, assembly and order status and coordinates appointments with your logistics.
Checklist: what a good website for Furniture retailers needs
- Dimensions with a sketch on every product page
- Delivery, floor and assembly explained clearly
- Fabric and colour swatches orderable
- A note on which pieces are in the showroom
- Showroom consultation bookable
- Photos in a room, not just cut-outs
- Product schema with price and availability
- Financing and payment methods visible early
How do I sell large furniture online?
By making the product page answer every question that would otherwise stop the purchase: exact dimensions, material, delivery time, delivery to the room, assembly and returns. Good photos in a room and orderable fabric swatches help people judge size and feel. Anyone still unsure needs a short way to the showroom or the phone.
How does the website bring more people into the showroom?
With a Google profile showing opening hours, photos and range, a note on the product page that a piece is on display, and bookable consultations. An online search then turns into a visit you can trace back.
Is Google Shopping worth it for furniture retailers?
Yes, if the product data is right. Furniture is often searched for specifically, by material, colour or size. A complete feed makes sure your items appear with image and price for exactly those searches.
Made visible, among others
FAQ
Can you take over an existing furniture shop?
Yes. We check shop, product data and tracking and build on what already works.
Can variants such as fabric, colour and size be shown?
Yes, in the shop and in the product feed for Google and Meta, so each variant can appear with its own image.
Does this work if we mainly sell in store?
Yes. Then the focus is on Google Maps, showroom appointments and local ads, and the shop works as a catalogue.
What does furniture retailer marketing cost?
It depends on range, channels and scope. We quote after the intro call.